Coffee Re-imagined: Bean and Body Emerge as Global Leaders
By Erin Legg Beverage World Magazine recently unveiled its 2010 beverage awards, and topping the list of Best Functional Beverage was Bean and Body’s Coffee Energy: Bean of Renewal . This gold winning beverage is described as “coffee re-imagined for health conscious consumers.” But Bean and Body is more than just a beverage company: they’re about promoting health and consciousness, environmental sustainability, and social programs. The idea behind Bean and Body is truly what led the company to have a gold winning beverage. The company took note in the common present day focus on fission, or the division of things in order to create energy. This idea did not seem sustainable for the company for the long run, so Bean and Body decided to focus on fusion, or the union of different elements in order to create energy. The elements they unite? Coffee and health. There are other ingredients to their success—awareness, sustainability, and nourishment to name a few—but what started it all was t...